NINETY was born from a decade on the sidelines.

After ten years of coaching across all levels and meeting people from every corner of the football world, we saw something special — the pride, dedication, and unity that make grassroots football what it is. That experience, shaped through Peninsula Football, inspired us to create a brand that celebrates the real people behind the game.

NINETY exists for those who live the game — parents, players, and coaches who show up every weekend no matter the weather. It’s for the ones who take pride in how they carry themselves, on and off the pitch. Our clothing blends clean, modern design with the identity of grassroots football — built for comfort, confidence, and connection.

NINETY represents belonging — a community built on respect, pride, and positivity.

We stand for the small but powerful group of people who bring out the best in football. Every hoodie, every jacket, every piece we make is a reminder that you’re part of something bigger: a culture that values effort over ego, and people over perfection.